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Netroots Minnesota 2009 Agenda
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  • 2009 Agenda

    Below is a working conference agenda for Netroots Minnesota.

    Welcome & Keynote: Our New Media Reality
    FRI, 11/20/2009 - 1:00PmTown Square Ballroom

    Fresh of a re-election victory, Mayor Chris Coleman will welcome Netroots Minnesota attendees to his fine city. The keynote speech, delivered by Denise Cardinal, Executive Director of Alliance for a Better Minnesota, will seek to explain why social media is key to building a progressive movement here in Minnesota by looking back at past successes and outlining plans for the future.

    Citizen Journalism 101
    FRI, 11/20/2009 - 2:15PmPhalen Room

    In January 2001, George W. Bush became President of the United States. In January 2009, Barack Obama succeeded him. In those intervening eight years, the Where, Who, and How of covering American politics changed dramatically. An increasing percentage of Americans get their political information from the Internet rather than traditional media sources -- how did this shift happen? Where are we headed?

    PANELISTS: Joe Bodell, MN Progressive Project; Mike McIntee, The UpTake; Mary Turck, Editor of the Twin Cities Daily Planet
    Starting From Scratch: Building A Social Media Program From the Bottom Up

    FRI, 11/20/2009 - 2:15Pm
    Town Square Ballroom

    Sure, you know what Facebook, Twitter, and YouTube are, but how do you create a program that successfully integrates aspects of social media into your advocacy plan? Learn how progressive organizations have gone from 0-60 in implementing social media strategies and how your organization can do the same.

    PANELISTS: Karina Hill, Planned Parenthood MN, ND, SD Action Fund; Katie Eukel, Fourth Sector Consulting; Jessica Hayssen, Minnesota AFL-CIO
    Federal Health Care Reform: Now or Never
    FRI, 11/20/2009 - 2:15PmRice Room

    We are in the heart of the federal health insurance debate right now. This workshop will discuss up-to-the-minute details on what is happening in Washington and what we are doing in Minnesota to make sure our voices are heard in this process. There are over 440,000 uninsured Minnesotans. We need to make sure reform happens and that it happens now!

    PANELISTS: Jenn Brown, State Director of Organizing for America
    Moving to a Clean Energy Economy
    FRI, 11/20/2009 - 2:15PmMounds Room

    What does a clean economy look like? It’s more than just the alternative fuels of the future. A clean economy will be will not only include investments in renewable energy sources --like wind, biofuels, and solar—but will also in producing safe products for our kids and families. This panel will look at the potential for Minnesota to lead the country in pursuing these technologies.

    PANELISTS: Peter Starzynski, Health Legacy; Chris Shields, MN2020; Robert Moffitt, American Lung Association in Minnesota
    How to Turn "Old Fashion" Earned Media Into A "New Media" Success

    FRI, 11/20/2009 - 3:30PM
    Rice Room

    During this hour, we will discuss the intersection of traditional earned media and new media. Our focus will be on making the most of new media tactics and techniques during mainstream media opportunities.

    PANELISTS: Donald McFarland, Principal at McFarland & Co.; Kelly Schwinghammer, National Communications Director at the Blue Green Alliance
    Netiquette: From Polite to Pit Bull, Where Do You Cross the Line?

    FRI, 11/20/2009 - 3:30PM
    Phalen Room

    We all have candidates we love and candidates we hate. Now it's time to have an open and frank discussion about how to help our favorites online. Does being polite get you ignored? Does being a pit bull make people hate the candidate as much as they hate you? When is it too much, and how to handle abusive commenters? And, as always, learn how what to deal with anonymous trolls on your sites.

    PANELISTS: Minnesota Observer, blogger; Mark Giselson, Kurt Schiebel, blogs as Flash
    New Organizing Model: A Better Model to Engage Volunteers and Truly Build a Movement

    FRI, 11/21/2009 - 3:30Pm
    Town Square Ballroom

    Volunteers are the power behind any grassroots campaign. But how can you work with a great volunteer and turn them into a leader who takes real responsibilities on your campaign? In this workshop, we will share some of the best tactics and tools learned on the Obama campaign and with Organizing for America.

    PANELISTS: Jenn Brown, State Director of Organizing for America; Colleen Hogan, Campaign Volunteer; Xavier Lopez-Ayala, Alliance for a Better Minnesotar; Karl Singer, blogger and activist
    Demystifying the DFL Nominating Process
    FRI, 11/20/2009 - 3:30PMMounds Room

    This is a training on how "this is how the caucus process works." From precinct caucuses to congressional conventions, to the state convention, we walk participants through every step of the process and the rules governing the process.

    Note: This panel is sponsored by Alliance for a Better Minnesota.

    PANELISTS: Brian Melendez
    "Social Networking" Mixer
    FRI, 11/20/2009 - 4:30PMAtrium (Atrium Level)

    Alliance for a Better Minnesota Education Fund and Grassroots Solutions invite Netroots Minnesota attendees to do some IRL (in real life) "social networking" on the Atrium level. Please join us for cocktails and conversation. Be sure to use the #nmn09 hashtag to tweet about all the fun you're having!

    Gubernatorial Candidate Forum
    FRI, 11/20/2009 - 6:00PMTown Square Ballroom

    DFL candidates for governor will join us at Netroots Minnesota to take questions directly from you. The candidates will be asked questions solicited online via Twitter, Facebook, and email, and in person, during a discussion moderated by Star Tribune writer Lori Sturdevant.

    It's shaping up to be one of the most engaging forums for the candidates to date -- make sure you get a front-row seat at this must-see-for-yourself political event.

    Note: This panel is sponsored by Alliance for a Better Minnesota Action Fund.

    Blog-a-sota: A Map of Minnesota's Blogosphere
    SAT, 11/21/2009 - 9:00amTown Square Ballroom

    This session is a chance to discuss the current state of Minnesota's Progressive blogosphere in a facilitated open discussion. We’ll talk about what's working and not working, share struggles we are having, and reflect before we get ready for 2010 gubernatorial election. There is no panel, only a moderator. And, much like the Gong Show, once the moderator says it's time to move on, it's time to move on.

    Moderated by the Center for Independent Media's Robin Marty.

    Mobile Advocacy: How Adding A Mobile Strategy Can Increase The Effectiveness of Grassroots Advocacy

    SAT, 11/21/2009 - 9:00am
    Rice Room

    With all the communications sent to the Capitol Hill and state capitols today, adding a voice advocacy program, driven by mobile technology, can lead to increased visibility for your organization's grassroots lobbying efforts. Learn how organizations are also using mobile advocacy to build their lists, reach new audiences, and add a new communications channel to drive advocacy response rates. Bring your mobile devices and try out a few campaigns.

    PANELISTS: Matt Wilson, Mobile Commons
    Point, Shoot, Post: How to Use Video To Tell Your Story
    SAT, 11/21/2009 - 9:00amPhalen Room

    Today's cameras make video pretty easy, but there's more to shooting video than knowing which end of a camera to point. The UpTake's basic training walks us through not just the technical aspects, but also how to use video to tell stories in an engaging and convincing way.

    PANELISTS: Jason Barnett and Mike McIntee, The UpTake
    Read My Lips: We Need Fair Taxes
    SAT, 11/21/2009 - 9:00amMounds Room

    Coming Soon...

    PANELISTS: Dane Smith, President of Growth & Justice; Jeff Van Whychen, Tax Policy Fellow at MN2020
    Using Social Media to Engage Voters
    SAT, 11/21/2009 10:15AMMounds Room

    New media tactics are a core part of a modern campaign. This session is dedicated to exploring how campaigns can use social media to turn online activists into community organizers. Drawing on the Obama campaign experience, Xavier Lopez-Ayala, Obama's Minnesota New Media Director, and Jeff Blodgett, Obama's Minnesota State Director, will share best practices for campaigns about how to engage voters online and how to use social media tools to build meaningful relationships with supporters through an ongoing conversation -- a conversation that takes place on social networks like Facebook and through sharing platforms like YouTube and blogs.

    PANELISTS: Jeff Blodgett, Executive Director of Wellstone Action!; Xavier Lopez-Ayala, New Media Director at Alliance for a Better Minnesota
    Push 'N' Pull: How Traditional Advocacy Organizations and Netroots Activists Can Create Progressive Change Through Impact Journalism and Action



    SAT, 11/21/2009 - 10:15am
    Town Square Ballroom

    A one hour discussion with reporters, advocacy organizations and outreach communicators on how to create impactful stories, reach out to interested advocacy groups, and bring about action that will create real change. We will also walk through a case study of how one article written in September of 2008 eventually forced John McCain to concede Michigan.

    PANELISTS: Paul Schmelzer, Center for Independent Media; Hanaa Rifaey, Center for Independent Media; Denise Cardinal, Alliance for a Better Minnesota
    Getting Ahead of the Media Cycle
    SAT, 11/21/2009 - 10:15amRice Room

    What exactly does it mean when a YouTube video "goes viral" -- or is the term already out of fashion? Where's the cutting edge in social media, and how are those tools being used most effectively?

    PANELISTS: Joe Bodell, MN Progressive Project; Blois Olson, Tunheim Partners; Jeremy Hanson, Communications Director for Minneapolis Mayor R.T. Rybak
    Using Online Tools to Generate Offline Action
    SAT, 11/21/2009 - 10:15amPhalen Room

    This session will explore ways to use online tools and resources in your grassroots advocacy efforts to generate offline results. In particular, we’ll examine the combined usage of online and offline tools in the context of the Power Shift ‘09 National Summit, which brought 12,000 young people to a historic conference and the largest Lobby Day on climate change ever.

    PANELISTS: Mandy Ellerton and Reed Millar, Grassroots Solutions
    Blogging Our Region to the Nation: The Auto Bailout
    SAT, 11/21/2009 - 11:30am,  Town Square Ballroom

    One of the strengths of the political blogosphere is the multitude of local experts around the country, ready to speak whenever local issues take on national importance, such as when an obscure Governor from a small-population state gets the VP nomination. Yet translating local events such that a national audience understands them can be daunting. In this panel, Marcy Wheeler will use her experience blogging the auto bailout over the last year as a way to understand how better to communicate local and regional issues for a national audience.

    PANELISTS: Marcy Wheeler, FireDogLake.com
    Successful Online Advocacy: Moving Members to Act
    SAT, 11/10/2009 - 11:30AMPhalen Room

    These days, every organization needs to engage their supporters online. But, just because your organization has 200 Facebook friends does not mean that they your have 200 volunteers or 200 people that will contact a legislator. This workshop will explore how local organizations are able to successful engage their members online to create change. We will look at case studies from labor, the choice movement, and the environment.

    PANELISTS: Kendal Killian, MAPE
    Clicks to Votes: Integration on the Franken for Senate Campaign


    SAT, 11/21/2009 - 11:30Am
    Rice Room

    Panelists will discuss the successful coordination of online and offline activities for the Al Franken for Senate campaign and during the 2008 recount. Specifically we will look at how an underdog Senate campaign built an online and offline organizing powerhouse by aligning traditional field tactics with an aggressive online effort.

    PANELISTS: Dan Cramer, co-founder of Grassroots Solutions;JD Schlough, Principal at Well & Lighthouse LLC
    Main Street to Beltway: Communication Rights Are Human Rights

    SAT, 11/21/2009 - 11:30Am
    Mounds Room

    Communications is a fundamental human right. It's a right that's denied to many people and communities everyday. In the past couple years media justice organizations like Main Street Project have been establishing closer ties and relationships with allies based in Washington D.C. With a stronger emphasis from the government to shape the future of the internet and deploy broadband to more communities, well-organized grassroots organizations and well-informed D.C. allies can ensure that changes to the internet are in the best interest of digitally marginalized communities. To date, this collaboration between media justice organizations in the Media Action Grassroots Network (MAG-Net) and D.C. allies like the Media Democracy Coalition have helped to produce an Internet white paper, shape comments on Net Neutrality and Mobile Broadband access to the F.C.C.

    PANELISTS: Steven Renderos; Peter Fleck
    Congressional Briefing with Rep. Tim Walz
    SAT, 11/21/2009 - 12:30pmAtrium Level

    During the lunch hour, Rep. Tim Walz (MN-01) will brief Netroots Minnesota attendees during lunch about what's happened so far in this session of Congress and what's on the agenda in the new year.

    Note: Boxed lunch provided to attendees.

    Hyperlocal Blogging: Tools & Tricks
    SAT, 11/21/2009 - 2:15pmPhalen Room

    Progressive bloggers who work outside the metro area share insights on the rewards of writing and researching hyperlocal stories and the impact their work can have on local communities and elections. From a shop floor union activist in Southwestern Minnesota to a community college instructor on the Range, they're working to cover greater Minnesota. In this session they will share some their best tips and stories.

    PANELISTS: Aaron J. Brown, blogger at MinnesotaBrown.com; Tom Driscoll, blogger at The Small of America; Hal Kimbal1, blogger at Blue Man in a Red District; Sally Jo Sorensen, blogger at Bluestem Prairie
    Magpies & Guinea Pigs: Using Social Media Strategically to Meet Your Goals

    SAT, 11/21/2009 - 2:15pm
    Ballroom

    For many nonprofits just starting to step a toe in the waters of social media, it can often feel like you're just reaching for the latest shiny new tool (see: twitter, etc), without thinking first about how social media can help meet our goals and advance our missions. Walk away from this session with a concrete set of resources to develop your social media plan for any size organization, and integrate it with your goals to recruit volunteers, raise money, engage the public, and influence decision-makers.

    PANELISTS: Elana Wolowitz, Wellstone Action!
    Reaching Beyond Existing Networks of Activism
    SAT, 11/21/2009 - 2:15PmMounds Room

    How can we use online connections and online journalism to have an impact beyond the usual networks of already connected progressives? That is, how can we engage wider audiences and wider communities beyond the niche groups that we already belong to, so that we can avoid simply preaching to the choir and have a greater impact on the wider public discourse.

    Does this involve expanding influence across broader social networks? Expanded activity with youth and school groups? Does it mean targeted campaigns to influence the attention and discourse of mainstream media? Does it mean working to hold mainstream media accountable through media monitoring projects? We will attempt to answer some of these questions during the session.

    PANELISTS: Kety Esquivel, National Council of La Raza; Ann Alquist, Twin Cities Media Alliance
    Driving the News: Why Online Video Matters
    SAT, 11/21/2009 - 2:15pmRice Room

    Using The UpTake's recent history, briefly tell the story of the RNC, the Coleman v. Franken trial, and how the use of organized video citizen journalism protected the truth and forced the legacy media to pay attention.

    PANELISTS: Jason Barnett, Jennifer Whigham, Chuck Olsen, The UpTake
    Tools to Hold Your Opponents Accountable
    SAT, 11/21/2009 - 3:30pmBallroom

    Think your opponent has some skeletons in the closet? Are they prone to gaffes? Learn how to uncover their public records, negatives and voting record, as well as tracking the candidate on the campaign trail.

    PANELISTS: Sally Jo Sorensen, Bluestem Prairie; DJ Danielson, Field Organizer, MN House DFL Caucus, 2008; Laura Askelin, President SEMN Labor Council; Liz McLoone, MN AFL CIO Field Representative & former Senate Majority staff
    Introducing Government 2.0
    SAT, 11/21/2009 - 3:30pmPhalen Room

    This session will examine the mechanisms being developed for meaningful engagement with government through transparent data. We will examine current case studies of successful engagement and transparency reforms, emerging technology to support open government, innovative approaches to policy organizing online, and maybe even some design ideas to make government more accessible once you land on their websites. The conversation will then explore ways we can help create a more open, transparent and accountable government in Minnesota.

    PANELISTS: Noah Kunin, Multimedia Content Producer for the Sunlight Foundation; Mike Dean, Executive Director of Common Cause Minnesota
    Raising Money witha Smaller Cashbox than Obama
    SAT, 11/21/2009 - 3:30PmRice Room

    Obama raised tens of millions online and Joe Wilson's opponent received more than $2 million in 48 hours without even trying. You're probably thinking "how do I do that?!"

    This session will take those lessons and apply them to how state/local candidates, issue organizations and even blogs can use these same strategies and tools to raise money with a smaller budget goal. We'll discuss best practices, useful tools, how to build partnerships and
    how to keep an eye out for those game-changing moments. Remember, your fundraising goal may be smaller, but you can be just as effective at how you reach it!

    PANELISTS: Lola Elfman, Campaign Manager, Secretary of State Project
    GAMC: Save the Program, Save Lives
    SAT, 11/21/2009 - 3:30pmMounds Room

    The General Assistance Medical Care program was one of the many important programs cut by Gov. Tim Pawlenty earlier this year, kicking over 30,000 Minnesotans off of their health insurance plan . This panel will look at the people affected by cutting this integral program that provided care for the working poor, the impacts that its elimination will have on hospitals and emergency rooms across the state, and the choices facing Minnesota moving forward.

    PANELISTS: Liz Doyle, Policy Director at TakeAction Minnesota
    Farewell & Next Steps
    SAT, 11/21/2009 - 4:45pmTown Square Ballroom

    After two days of strategizing around progressive change, we will close out Netroots Minnesota with a message on how we make that a reality after everyone has left St. Paul.

    Note: Unless otherwise noted, panels for Netroots Nation are sponsored by Alliance for a Better Minnesota Education Fund.

About Netroots Minnesota

Netroots Nation amplifies progressive voices by providing an online and in-person campus for exchanging ideas and learning how to be more effective in using technology to influence the public debate. Within that campus, we strengthen community, inspire action and serve as an incubator for progressive ideas that challenge the status quo and ultimately affect change in the public sphere.

Netroots Minnesota 2009

Progressives from all over Minnesota will gather in St. Paul on November 20th and 21st for the first ever Netroots Minnesota conference. This conference is an important way to strengthen our community, inspire action and serve as an incubator for ideas that challenge the status quo and ultimately affect change in the public sphere.